CASABLANCA CLOTHING BRAND STORY BEHIND THE CASABLANCA BRAND
THE HISTORY OF THE CASABLANCA BRAND
WHERE DOES CASABLANCA COME FROM?
Charaf Tajer, Franco-Moroccan designer, has brilliantly redefined the Parisian fashion wardrobe. Born from a passion for art and architecture, he launched his brand Casablanca in 2018, his label is distinguished by collections imbued with its cultural heritage, merging Moroccan influences and French aesthetics.
HIS ENTRY INTO FASHION
Passionate about art in all its forms, he began by studying architecture. He then turned to clothing and fashion in general, notably completing an internship at Rick Owens, where he discovered a new vision of fashion and developed his taste for elaborate clothing.
the flight of casablanca
In 2008, Charaf Tajer’s career was confirmed and took off. With his high school friends, Charaf created a concept store and a label taking the name of their neighborhood “Pigalle”. It makes it a streetwear brand par excellence with a rapidly growing reputation as their models achieve recognition across the Atlantic, counting A$AP Rocky, Drake and Rihanna among their clients.
The designer also became known for having managed, for almost seven years: Le Pompon, a club/bar in the 10th arrondissement of Paris, known as a reference place for Parisian nightlife. It is said that Virgil Abloh played his first DJ set at this club.
THE PHILOSOPHY OF CASABLANCA
The Casablanca philosophy is based on a harmonious fusion between luxury and comfortable clothing. The Moroccan influence of the coastal city on the Atlantic Ocean is omnipresent in its designs, described as “after-sport”. Casablanca shirt reflects the identity of casablanca its cultural wealth its diversity since the city is renowned for being an international channelTajer’s collections offer a comfortable wardrobe while remaining chic, composed of minimalist pieces in sparkling tones.
Tajer describes his brand as being born from a palette that simultaneously evokes the clay court of Roland Garros and the baked terracotta ground of the Maghreb, accented by white tennis shoes and pastel tones. The sportswear-inspired silhouettes are refined yet relaxed, presented in fresh cotton and terry cloth.
“A fusion between luxury and comfortable clothing”. This is Charaf Tajer’s vision, a perfect balance between comfort and elegance. Casablanca embodies a fusion, the brand reinterprets a private country club environment by adding a liveliness of color to remain young and easily wearable on a daily basis.
Although initially named Casablanca Tennis Club, Charaf refuses to describe his brand as a sports or streetwear house. “I think streetwear has taken fashion by storm, and this trend has become an integral part of it. But I would say Casablanca is a menswear brand,” he says in an interview with Vogue.
A SUCCESS STORY
It was then in 2019 that Charaf presented his first fashion show during Paris Fashion Week with of course many influential personalities on the show benches.
He even went so far as to be one of the eight finalists for the 2020 LVMH Prize. An award which, each year, highlights the talent and creativity of a young fashion designer.
A CREATION IN HIS IMAGE
Continuing this recognition, Charaf designs creations in his image, where audacity and refinement combine. His career then took off and high-end fashion boutiques around the world, like Maxfield, snapped up his creations.
Using noble materials from Morocco, Charaf gives birth to Casablanca, a cutting-edge brand that combines quality and accessibility. He draws inspiration from the French know-how of major houses such as Saint Laurent or Hermès, while offering his own vision of fashion.
His talent is not limited to haute couture, since he also collaborates with sportswear brands, such as New Balance, for which he designs two pairs of shoes in the colors and image of Casablanca.
CHARAF TAJER : BRAND IDENTITY
In just a few years, Charaf Tajer has established itself in the fashion sphere and developed its unique signature.
Being confirmed in different fields, the creator has created a Brand and contacts with whom he continues to advance. His network has grown, and now, each Casablanca fashion show is an opportunity to bring together celebrities and influential figures from the world of fashion and entertainment.
The Casablanca fashion shows are real invitations to dream. In each of his shows, the creator shares his universe where the joy of living reigns.
By offering a diverse cultural approach, Charaf Tajer wishes to arise borders and make Casablanca a universal brand that celebrates the harmony of cultures .
CONCLUSION
To conclude, Casablanca has successfully positioned its self as an energetic and well-known brand that blends modernity and a vast cultural history. It is known for its chic modern, elegant image and distinctive style, the brand embodies both its vibrant spirit of the city as well as its significance in the past. It doesn’t matter if it’s about style, design, or even lifestyle, Casablanca continues to capture the spirit of contemporary life, providing a distinctive blend of style and profundity. It is a symbol for global style and innovation and style, the Casablanca brand continues to be a major influencer in the development of contemporary fashions.
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