Atacadao launches its first store in Nador
In line with its policy of presence in different regions as well as in accordance with the goals set out in the labelVie Group’s “Vision 2028” development plan, Atacadao opens the doors of its first retail store in Nador.
The store’s opening ceremony took place at Kelaat Sraghna on the 31st of October This store is now the 18th store of the Atacadao network that spans across Morocco.
In located in the Nador region, this development was a major investment worth the equivalent of 90 million Dirhams. The store is situated on an of 18,600 sq m and includes an area for sales that is 3,700 sq m and a reserve of 1200 square meters, all situated on the total area of 6000 square meters. There is also an above ground car park that has 170 space. It was built in just 6 months and has created 120 direct as well as 80 indirect ones.
The inauguration was celebrated with the participation of Mr. Le Pacha de la Bachaouia de Selouane, Naoual Benamar the General Manager of LabelVie Group and Hicham Yacobi the Deputy General Manager for Atacadao with a host of celebrities and local guests.
“At Atacadao, we are determined to provide the highest prices in all of our locations in order to serve the local community and for individuals as well. By implementing our system we guarantee competitive pricing for remote locations, and with no additional logistics expenses, and offer an extensive selection of high-quality goods. By opening this store our company is enhancing the purchasing power of local consumers and aiding in the fight against the rising cost of living,” added the Mr. Hicham Yacobi. He is the Deputy General Manager at Atacadao.
A new concept in cash and Carry
The popularity of Atacadao’s business at achieving its goals in Morocco can be explained through the uniqueness of its self-service concept using the cash & carry system, developed to cater for the demands of both individuals and professionals:
Affordances adapted for the needs of cafes, grocers as well as hotels and private individuals,
Retail and wholesale sales
Prices decreasing in accordance with the amount of merchandise purchased
Promotions with attractive designs for hundreds of items.
An optimal shopping experience
The Nador store lets customers select between shopping carts for everyday purchases, and pallets to purchase bulk items. Its pledge to provide the most affordable prices that are comparable to the prices in cities like Casablanca or Rabat-Sale without imposing additional logistical expenses, is designed to increase the local economy and fight the rise in inflation.
This new location Atacadao is confirming its intention to extend its presence across the region and focuses on accessibility and proximity. This plan aims to offer top quality goods at affordable prices for customers across Morocco.